HP

Integrated campaigns + sales enablement

A promotional advertisement with a picture of a pecan pie, featuring the text 'TREAT YOURSELF' overlayed. The background is orange, and the ad offers discounts on HP configurable PCs, with details about savings percentages and dates.
A promotional flyer for HP computers featuring discounts on select models, with bold black text on a white background, wrapped in brown paper packaging, and social media icons at the bottom.
Advertisement for HP computers with a holiday theme, featuring images of laptops and desktops with snowflake screens, a coffee mug with the HP logo, and offers for discounts up to 30% on customized PCs.

For over 15 years (and over the course of two agencies), I've touched many facets of the HP business, from a strategy and creative perspective. From simple collateral to complex integrated campaigns, I've seen HP's brand change five times, and have continually brought unique executions to a very familiar business brand. Here are some recent favorites from this massive client. 

My roles: Creative direction, concepting, print management/press check, client presentation

Make it easy, take it easy

The Make it Easy, Take it Easy kit, featuring a VR viewer, USB globe, and 2-sided box leading to a campaign site (where HP resellers can "make it easy" to market and sell HP) and a promotion site (where HP resellers can "take it easy" by entering to win a vacation package) was a way to show HP sales partners how to truly take advantage of the world of possibilities HP offers them.

Photo of HP branded packaging and promotional materials for a 360-degree marketing support campaign. Items include a box with a wave design labeled 'Make it easy,' a pair of VR glasses, a desktop hologram globe, a blue and white entry form, and a flyer explaining the campaign and contest to win a hotel gift card.

More from the Make it Easy, Take it Easy kit, was later leveraged globally and has increased interaction with key resellers for HP. 

A hand holding a smartphone displaying a webpage for HP Co-Marketing Zone and 360° Marketing Support, with a booklet on a wooden surface beside it, featuring the HP logo and similar text.

Amazon Echo x HP Printing

After many stops and starts due to HP internal changes in direction, the Amazon Echo kit was meant as a door opener to help sell HP printing to key accounts. Recipients were driven to "ask us anything," and set up a meeting to get their own Echo. 

My roles: Creative direction, print management/press checks, client presentations

Various items on a wooden surface, including a black cylindrical speaker, a sheet of printed paper, a blue question card, a sequence of HP branded cards, and a cylindrical toner cartridge with black and white labels.

HP content programs

As a creative team, we helped drive HP email for years, pushing content out to millions of subscribers every month. As we've become critical to maintaining this subscriber base, we've also taken on a leadership role in terms of email guidelines and governance. 

My roles: Creative direction, copywriting, content organization, editorial calendars, editing/proofreading

A tablet displaying a presentation slide titled 'HP Experience email style guidelines' with an HP logo and a smiling man wearing a red and blue plaid shirt.
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