Discover

Digital + direct campaigns

A graphic advertising Discover Cashback Debit card with a smartphone displaying a message about avoiding fees, and two credit cards—one yellow with a mask and colorful shirt indicating overdraft fees, and one blue indicating finding the right fit with Discover Cashback Debit.
A family jumping into a swimming pool with inflatables and a clear sky in the background, promoting online savings for Discover Bank.
Discover certificate of deposit advertisement listing top 3 reasons to own a CD: high-yield, guaranteed returns, no account fees.

When I was with FCB, our key role as Discover’s digital AOR covered a lot of ground. From building toolkits and UI guidelines to executing direct-to-consumer emails campaigns for both the credit card side of the business and the lesser-known bank side, we ran the gamut. And we tested a lot of different methods: email type and frequency, campaign landing page elements, social media platforms, in-app cross-selling, and more.

Using social as an acquisition tool for the breadth of the Discover Bank offering opened the door to a wide variety of creative concepts. We spoofed dating apps to target a younger, not-as-savvy Cashback Debit audience. We explored FOMO to attract new Online Savings Account customers. And we used graphs (in a fun way!) to highlight the no-brainer benefits of Discover CDs

My roles: Concepting, storytelling, creative direction

Plain dark navy blue background.
Illustration of orange flowers with dark stems against an orange background with clouds.
Illustration of a green tree with a dark base and some yellow leaves, under a cloudy sky.
Icon of a dollar bill with a shield featuring a dollar sign.

What’s New Cross-Sell

Cross-selling products via the app experience was a great way to add interest and personality to an otherwise very transactional interaction. We developed a content calendar worth of What’s New posts that would appear on the app’s load screen and change seasonally, enticing potential new customers at key points in their everyday lives. From spring cleaning to back to school shopping, we pulled the brand language through in strong, impactful ways.

Smartphone screen displaying a financial app with a graphic of orange flowers on a yellow background, and a promotion for paperless statements titled 'Spring into action' with an 'Enroll in Paperless' button.
Mobile phone screen displaying a cashback promotion for back-to-school shopping with 1% cash back when using a cashback debit card.
Smartphone screen displaying a financial app with a green tree illustration and a message about enjoying fall without fees.
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